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Wait Not For FDA Social Media Guidelines

[[wysiwyg_imageupload:59:]]Pharma marketers have become quite accustomed to rules, limitations and delays. Adding to this complexity and quandary is the further delay of the FDA social media...

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Is Your Web Domain in Order for Responding to Unsolicited Requests?

The process of prescribing, dispensing and using [[wysiwyg_imageupload:111:]]medications leaves little room for medical errors when the health of the consumer is at stake.The same holds true in making...

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Top Three Tips for Meeting FDA’s New Interactive Promotional Media Guidelines

With the FDA release of its latest guidelines on[[wysiwyg_imageupload:170:]] the use of new interactive promotional media there are new opportunities for PR professionals. The FDA’s new report is...

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The "New" Patient Journey: How Mobile is Transforming Healthcare

Mobile is changing healthcare marketing and [[wysiwyg_imageupload:213:]]communications in three major ways. First, it's transformed the creation of content and the way communicators determine what's...

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